Immobel is the largest listed real estate developer in Belgium. The Group, which dates back to 1863, creates high-quality, future-proof urban environments with a positive impact on the way people live, work and play, and specializes in mixed real estate. With a market capitalization of about EUR 650 million and a portfolio of more than 1,600,000 m2 of project development in 7 countries (Belgium, Grand Duchy of Luxembourg, Poland, France, Spain, Germany and the United Kingdom), Immobel occupies a leading position in the European real estate landscape. The group strives for sustainability in urban development.
To build on its success, IMMOBEL is offering a highly attractive opportunity to a DIGITAL PERFORMANCE MARKETEER.
Immobel will market in the next decade more than 5000 units of "apartments and houses" all over Belgium. It is the role of the Marketing team to implement a strategy to optimize this go to market with all the resources and tools available today.
YOUR MAIN TASKS:
- You actively participate in the construction and elaboration of a well thought out Digital Marketing Plan.
- You will be responsible from A to Z for implementing the Digital Marketing Plan according to budget and focusing on content marketing, SEO, SEA, Emailings, etc.
- You are responsible for the development of a Digital Ecosystem and master the necessary digital technologies to this end.
- Performance management has no secrets for you: you translate company objectives into KPIs and prepare the necessary dashboards to measure, analyze, report and optimize these KPIs; you analyze all campaigns and use the necessary tools for this: google analytics, tag manager, google data studio, hubspot, etc.
- You will also coordinate the construction, maintenance and development of our websites, in collaboration with IT.
- Where necessary, you will work with external partners based on clear briefings and accurate follow-up.
- Digital marketing is your daily bread: you have a proven experience of 1 to 3 years.
- Knowledge of performance marketing, customer journey optimization and marketing automation are an absolute must have.
- You are proactive, work accurately, methodically and result-oriented, but always with sufficient flexibility.
- You have analytical thinking skills and you work very methodically. You don't see problems, but solutions.
- You are communicatively strong, driven, flexible and independent, but also like to work fluently & in team, etc.
- You can pull a project from A to Z.
- You like to come up with new ideas and are also not shy about suggesting them.
- You are fluent in NL, FR and English
- You will hold a key position with the leading project developer in Belgium.
- You will have a lot of responsibility and a high degree of autonomy.
- You will be part of one of the most successful and ambitious teams in the real estate world.
-> Apply on [email protected] - title: DIGITAL PERFORMANCE MARKETEER